Norton PR appointed for UK Cognitoys Dino launch

Published on: 11th September 2017

Pre-school targeted toy dinosaur arrives in the UK and Ireland this autumn through Added Smile.

Heralded as one of the best inventions of the year by Time Magazine, the Cognitoys dinosaur has already received press and consumer attention in the US. Developed by Elemental Path through a Kickstarter project in 2015, the toy utilises IBM Watson and speech recognition software to deliver engaging conversations with children.

Likened to a Siri or Alexa for children, parents connect the toy to a home Wi-Fi network, and through the app, provide their child’s name, birth date, and bed time. The child gives their dinosaur a name, and the interaction begins. The dinosaur answers questions, tells jokes, sings songs, tells stories, and parents can monitor the engagement through a parent portal.

Nat Southworth, founder of Added Smile, commented: “Cognisaur is unlike any other interactive toy currently available. I have worked with Norton during my years at Vivid and Hornby, and I admire their tenacity and creativity when launching a product – exactly what is required to raise awareness of Cognitoys. 2017 will help us establish a platform for the business with further developments in the pipeline for 2018.”

Emma Arthur, director, Norton PR, added: “Having already achieved widespread media coverage in the US, the press reception to Cognisaur has been unprecedented. It’s not often a product comes along that lends itself so well to a dynamic and targeted PR campaign, with some fantastic story USP’s and awards to support all our activity.”


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