The sponsorship will utilise 5” and 10” bumpers to introduce each of the individual doll characters to the target audience, using the ‘What on Earth is going on?’ brand strapline.
The show will air from 23rd July to the 5th September, weekdays, at 6pm and 9pm, and Saturday and Sunday at 1pm.
Marian Davis, marketing manager at MGA Entertainment, said: “We are all really excited about this sponsorship opportunity and think it complements the teaser campaign we have been executing for Novi Stars perfectly. The sponsorship has allowed us to reveal our new dolls in a targeted and relevant environment, and the creative also looks amazing!”
The Novi Stars dolls each come with a pet, a glow-in-the dark doll stand and the package handle becomes an antenna headband for the child to wear. The dolls are suitable for children aged six years plus, and will be launched nationally on 1st September.