NPD 2021 global and Europe Toy Industry Performance Awards

Published on: 2nd February 2022

The awards are based on NPD’s Retail Tracking Service and celebrate the accomplishments and dedication to excellence of toy manufacturers and licence holders.

The NPD Group has announced the winners of this year’s global and Europe Toy Industry Performance Awards. The awards were given to the manufacturers or licence owners of Europe’s top gaining toy properties by category, as well as the top gaining toy property of the year, top global toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service. (Europe includes the UK, Germany, France, Italy, Spain, Belgium, the Netherlands and Russia, while global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia).

The awards are as follows:

Global Top Toy Manufacturer of the Year – The Lego Group

Global Top Toy Property of the Year – Barbie from Mattel

Global Top Selling Toy of the Year – Hot Wheels Singles 1/64 Assortment from Mattel

Europe’s Top Gaining Toy Property of the Year – Pokémon from The Pokémon Company

The following have also been recognised as the leading toy properties in each category:

“This year’s award winners should be recognized not only for their great accomplishments and dedication to excellence, but also for excelling in these unprecedented and often challenging times for manufacturers and retailers,” said François Klipfel, president, Toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2022.”


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