Anki’s Cozmo robot tops the list, with Wowwee’s Fingerlings Monkeys taking second place.
The NPD Group has unveiled the UK toy market’s 10 best-sellers for the week ending 9th December, the last weekly sales data that will be published before Christmas. Worth £1.2b, Christmas is a crucial time for retailers and toy manufacturers alike. Overall, the fortnight before Christmas accounts for 11% of annual toy sales. Cozmo, the interactive robot made by Anki, tops the list for week ending 9th December, followed by Fingerlings Monkeys by Jazwares.
The list sees lots of new entrants including the two top-sellers, Laser X, FurReal Roarin Tyler and Hatchimals. The ranking reflects a strong interest in innovative and interactive toys this Christmas.
One particular toy has dropped out of the top 10 after holding the top spot during Black Friday week. The L.O.L. Big Surprise Doll has been so popular in the approach to Christmas that it’s become hard to obtain, and therefore currently ranks 14th as demand has outstripped supply ever since the toy launched.