NPD data shows growth for Drumond Park

Published on: 29th January 2013

According to NPD’s overarching Top Games Manufacturers performance table, Drumond Park remains in the number two position for the UK, achieving a further 4% growth during 2012.

Claire McCool, co-founder and marketing director of Drumond Park, said: “As the country’s leading independent games company, we are delighted to have more than held our own in this increasingly competitive segment of the toy industry. Both our games portfolio and, thanks to our friends in the trade, our sales at retail continue to grow steadily, with our highly popular LOGO family of games performing particularly well in all three age categories. And this year our 12+ games have literally swept the board with ten of the country’s Top Twenty Adult games being ours.”

The LOGO family of picture board games, developed completely in-house by Drumond Park’s own creative team, is now the second most popular property within the games industry. The NPD figures confirm that the five-strong LOGO property experienced a huge 2012 retail sales value increase of 63% over 2011, and achieved the UK’s coveted and crucial Number One Best-Selling position in December.

According to NPD’s Full Year Retail Sales by Value figures for 2012, all of the following Drumond Park titles appear in their respective Top Tens: Pig Goes Pop, LOGO What Am I?, LOGO, Articulate, LOGO The Best of British, The Million Pound Drop, Rapidough, LOGO The Best of TV & Movies, The Wordsearch Game, Gross Magic, The Box of Shocks and Stephen Mulhern’s Magic Set.

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