NEWS

NPD reveals most successful week of the year for toy sales

Published on: 12th January 2017

Week 50 has proved to be the best performing period in terms of toy sales.

NPD480NPD has reported growth in most of the markets it covers for 2016.

Christmas week, week 51, saw sales increase 33% from the same week in 2015, with the two extra shopping days giving a helping hand. France also saw an increase of 29% in the same week.

The reports show that Christmas week was the second largest week of 2016 in terms of sales, second behind the week before.

RECENT ARTICLES

Friday Blog

Supply and demand… it’s the Friday Blog!

Toytown set to open largest store yet at Intu Merry Hill

Spin Master reports strong Q1 sales growth

T-Racers from Magic Box in pole position for success

Exclusive: Letter from America – licensing for indies

Tonies announces pop-up at Harrods department store

Exclusive: The kids are alright – KidsKnowBest

Eaglemoss enters Advent Calendars market with licensed range

PlayMonster welcomes Hollie Holmes as global head of Licensing

Could container challenges remain to the end of the year?