Throughout August, Num Noms are hosting parties at the restaurants.
The parties will feature fun and games themed around the brand’s key features.
Children can create their own combinations with a make your own pizza, and a build your own ice cream sundaes activities. They can put their senses to the test with the Guess The Flavour blind scent challenge, see how high they can stack a tower of Num Noms and design their very own Num and Nom. In addition, there’s face painting and the chance to play with hundreds of different flavoured Num Noms from the new series two collection.
The events kicked off in London, Manchester and Leeds, and have since been to Nottingham and Bristol with a guestlist of mum bloggers, family media and competition winners.
Nicola Mellor, MGA senior brand manager, said: “With the collectibles centred around food and scent, a restaurant partnership was the ideal fit. We wanted somewhere where kids could create their own wacky food combinations just like they can with Num Noms. The parties so far have been a huge success. We’re really excited to be heading to new cities and introducing more press, bloggers and children to the brand.”
The events will continue throughout August, visiting Bluewater, Gloucester, Lakeside and Cheshire.