NEWS

Num Noms Series 3 and Num Noms Lights makes its way to the UK

Published on: 30th January 2017

num copyCements continued growth for MGA Entertainment.

Num Noms, the collectible, scented craze will be making its way into households across the UK. Continued development is set for 2017, beginning with a Q1 launch of Series 3 and brand new Num Noms Lights.

Num Noms Lights, which come in juice carton packaging, has a new feature: the Noms now light up in two colours.

Series 3 continues the food theme with new collections. New themes for this year include Marshmallows, Doughnuts, Fruits, Veggies, Candy and Fiesta Foods. There are more ways to collect and more characters to stack with the scented erasers and dual flavoured lip gloss Noms.

An element of storage arrives within the new ranges, allowing collectors to use their Lunch Box Deluxe Packs to store their Num Noms. The all new Surprise in a Jar also doubles as a money jar.
Nicola Mellor, senior brand manager at MGA Entertainment, said: “We continue to be impressed with the performance of Num Noms as a brand. The introduction of Num Noms Lights is exciting as we offer another element to the product, which has already been well received by retailers and consumers.The launch of Series 3 allows us to continue the momentum, with new scented characters to collect and now store within product packaging.”

As well as product development, a schedule of events and campaigns are planned to celebrate the launch of Series 3 and Lights.

The Num Noms Lipgloss Truck remains a key product within the Num Noms range, picking up Imaginative Playset of the Year at the U.K Toy Industry Awards.

RECENT ARTICLES

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust