LICENSING NEWS

Numberblocks and Alphablocks partner with Play-doh and Doodle

Published on: 19th August 2019

Brokered by Larkshead Media, pre-school properties Numberblocks and Alphablocks have signed two exciting new agreements for the brands.

Currently enjoying strong viewing ratings on CBeebies, the Numberblocks follows the adventures of colourful block characters who live in Numberland and help children to understand how numbers really work. The Alphablocks are twenty-six delightful living letters who realise if they hold hands and make a word, it comes magically to life. Both shows are broadcast twice daily on CBeebies, with 90 CGI episodes commissioned to date.

The first signing is with Hasbro UK for a Play-doh brand partnership promotional initiative. Focused on how creative play and having fun are an important part of a child’s learning and development, the promotion has several elements, all of which lead towards World Play-doh Day on 16th September.

The development of unique two-minute CGI shorts will bring Numberblocks to life using Play-doh compound, showcasing how children can shape their favourite Numberblocks characters. Downloadable teacher resource packs, offering teaching tips and lesson plans using Play-doh, will be available in September.

As part of the promotion, a nationwide competition is open to all nurseries, playgroups and schools across the UK and Republic of Ireland. The winners receive a “Creation Station” visit to their school on World Play-Doh Day, and runners up receive tubs of Play-doh and Alphablocks or Numberblocks magazines.

“We are pleased to be working with Numberblocks and Alphablocks to bring the Play-Doh brand to more classrooms across the UK and Ireland and engage teachers, parents and kids in fun and creative learning activities with the brand. The educational focus of Numberblocks and Alphablocks marries well with our mission to spark creativity in the classroom.” said Louisa Parast, marketing director for Hasbro UK and Ireland.

The second agreement is Doodle Education’s first-ever licensing agreement and will provide Numberblocks and Alphablocks posters for schools and educational environments, with product available for the beginning of the new educational year in September.

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