Numberblocks and Learning Resources collaborate on MathLink Cubes video shorts

Published on: 27th September 2021

MathLink Cubes star in their own Numberblocks adventures, which viewers can recreate at home with the MathLink Cubes set.

Award-winning children’s TV series Numberblocks, and leading educational toys company Learning Resources have collaborated to release five short Numberblocks videos featuring the special edition Numberblocks MathLink Cubes.

Created to celebrate the partnership between Alphablocks Ltd (creators of Numberblocks) and Learning Resources, the short videos are a unique blend of CGI and stop frame animation featuring MathLink Cubes. It’s the first time a licensed product has featured in official Numberblocks animated content.

The close creative collaboration aims to bring together the two brands’ loyal fan bases and boost fan engagement through fun, innovative content that blends modern media with traditional hands-on play.

“These entertaining short videos demonstrate that if you have our MathLink Cubes set, then you can recreate your favourite Numberblocks episodes,” explained Dennis Blackmore, MD of Learning Resources. “They bring all the magic and the learning from the screen into children’s hands.”

Numberblocks are friendly characters from the BAFTA award-winning animated series that helps young children see how numbers really work. MathLink Cubes are the connecting cubes that are widely used in homes and schools for play-based early years maths learning.

“Given the tremendous quantity of user-generated content on social media from fans around the world who use MathLink Cubes to build Numberblocks, we know there’s an appetite for this kind of blended edutainment content,” added Simon Tomlinson, Learning Resources head of marketing EMEA.

Audiences can watch the animated shorts on the official Numberblocks YouTube channel and Learning Resources’ official social media channels. The stop frame animations were created by UK animation company Second Home Studios and directed and collated by award-winning Blue Zoo Animation Studio.

Last year Learning Resources launched the top-selling MathLink Cubes Numberblocks 1-10 Activity Set. The follow-up MathLink Cubes Numberblocks 11-20 Activity Set launches in Q4 this year.

For more information on the Learning Resources range, visit the website here and for more information about Numberblocks visit
The videos can be viewed on the official Numberblocks YouTube channel.


Friday Blog

Innocent until proven guilty …it’s the Friday Blog!

Little Tikes unveils toys based on ‘Let’s Go Cozy Coupe’

Kidicraft bolsters team with two new appointments

Exclusive: embracing Plush

Exclusive: NPD Insight half way through 2022

IMC Toys opens Australian subsidiary

Kids India 2022 to make Indian toy market more accessible

Moonbug announces new content deal with BBC

Toys4You Sutton Coldfield becomes Toymaster member

Lego to stage two-day immersive Mission to Mars event