LICENSING NEWS

Numberblocks and Learning Resources collaborate on MathLink Cubes video shorts

Published on: 27th September 2021

MathLink Cubes star in their own Numberblocks adventures, which viewers can recreate at home with the MathLink Cubes set.

Award-winning children’s TV series Numberblocks, and leading educational toys company Learning Resources have collaborated to release five short Numberblocks videos featuring the special edition Numberblocks MathLink Cubes.

Created to celebrate the partnership between Alphablocks Ltd (creators of Numberblocks) and Learning Resources, the short videos are a unique blend of CGI and stop frame animation featuring MathLink Cubes. It’s the first time a licensed product has featured in official Numberblocks animated content.

The close creative collaboration aims to bring together the two brands’ loyal fan bases and boost fan engagement through fun, innovative content that blends modern media with traditional hands-on play.

“These entertaining short videos demonstrate that if you have our MathLink Cubes set, then you can recreate your favourite Numberblocks episodes,” explained Dennis Blackmore, MD of Learning Resources. “They bring all the magic and the learning from the screen into children’s hands.”

Numberblocks are friendly characters from the BAFTA award-winning animated series that helps young children see how numbers really work. MathLink Cubes are the connecting cubes that are widely used in homes and schools for play-based early years maths learning.

“Given the tremendous quantity of user-generated content on social media from fans around the world who use MathLink Cubes to build Numberblocks, we know there’s an appetite for this kind of blended edutainment content,” added Simon Tomlinson, Learning Resources head of marketing EMEA.

Audiences can watch the animated shorts on the official Numberblocks YouTube channel and Learning Resources’ official social media channels. The stop frame animations were created by UK animation company Second Home Studios and directed and collated by award-winning Blue Zoo Animation Studio.

Last year Learning Resources launched the top-selling MathLink Cubes Numberblocks 1-10 Activity Set. The follow-up MathLink Cubes Numberblocks 11-20 Activity Set launches in Q4 this year.

For more information on the Learning Resources range, visit the website here and for more information about Numberblocks visit www.learningblocks.tv.
The videos can be viewed on the official Numberblocks YouTube channel.

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