NEWS

Nuremberg success for Minnie and Cars

Published on: 8th February 2012

AppMATes won the Pre-school Category Toy Award

This year’s Nuremberg Toy Fair showcased a selection of the many products across the Disney portfolio, with particular recognition for Disney AppMATesT, which won this year’s pre-school ToyAward 2012.

Minnie Mouse

The Nuremberg Toy Fair organisers, recognised the Minnie Mouse franchise as one of the top three licenses for the 2012 UK market, underlining the success of the character with licensed merchandise ranges across toys, apparel, accessories, footwear, home furnishings and many more.

On television, Disney Junior UK saw the premiere of Minnie’s Bow-Tique in March 2011, while Minnie Bow-Toons, a new short-form series, premiered in November 2011. In fashion, her status as style icon has continued to gain momentum with high profile collaborations including D&G, Superga, Disney Couture and H&M.

Key toys partners include Mattel, IMC, Famosa and Posh Paws, who will be launching new ranges targeting pre-schoolers as well as girls aged 4 to 7 years.

Under the brand I love Minnie a range of toys will introduce girls (4-7 yrs) to the world of Minnie, including dolls, themed sets, pet dolls and role-play items.  This range will also expand into dress-up, arts & crafts toys, games & puzzles and consumer electronic amongst others.

Cars

In five years since the launch of the first film, Disney/Pixar Cars has risen to become one of Disney’s top grossing franchises. Recent research data (source: NPD December 2011) revealed that the Cars franchise has reached a new record as the top merchandised movie in a single calendar year in 2011.

Disney recently launched the AppMATes Mobile Application Toy featuring characters from the Disney/Pixar Cars 2 movie. This product got further recognition last week when it won the pre-school ToyAward 2012 at Nuremberg. This toy was judged on its play idea, outstanding concept and creative design.

Anna Chapman, vice president, toys & stationery for The Walt Disney Company EMEA said: “The Nuremberg Toy Fair is a great opportunity to take stock of recent successes as well as look ahead to upcoming launches within our franchise offerings. We have continued to benefit from innovation in our core evergreen brands such as Toy Story, Cars, Disney Princess as well as Minnie Mouse, which is likely to be a significant growth area in 2012 with new ranges launching in conjunction with the Minnie’s Bow-Tique TV show.”

“We are delighted that Disney AppMATesTM won the pre-school Toy Award this year. It demonstrates the breadth of possibilities of fun, innovation and learning that the Cars property has to offer,” added Chapman.

 

 

 

AppMates won the pre-school category Toy Award and the Minnie Mouse franchise was announced as one of the top three licences in the UK market for 2012.

The Minnie Mouse franchise is planning a new range under the brand I Love Minnie. For girls 4 – 7 years old, a new range of toys will be released along with dolls, themed sets, pet dolls and role-play items. The range is planned to expand into dress-up, arts & crafts toys, games & puzzles and consumer electronic.

AppMates from the Cars franchise was the first mobile application toy released by Disney. It features characters from the Cars 2 movie and won the Toy Award for its play idea, outstanding concept and creative design.

Anna Chapman, vice president, toys & stationery for The Walt Disney Company said: “The Nuremberg Toy Fair is a great opportunity to take stock of recent successes as well as look ahead to upcoming launches within our franchise offerings. We have continued to benefit from innovation in our core evergreen brands such as Toy Story, Cars, Disney Princess as well as Minnie Mouse, which is likely to be a significant growth area in 2012 with new ranges launching in conjunction with the Minnies Bow-Tique TV show.”

Chapman added: “We are delighted that Disney AppMates won the Preschool Category Toy Award this year. It demonstrates the breadth of possibilities of fun, innovation and learning that the Cars property has to offer.”

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