LICENSING NEWS

Nurture Rights appoints Bulldog Licensing

Published on: 8th August 2017

Bulldog Licensing to manage UK and Ireland licensing for The World of Dinosaur Roar!

Nurture Rights has announced the appointment of Bulldog Licensing as licensing agent in the UK and Ireland for The World of Dinosaur Roar!, the new pre-school property owned by Nuture, created by Peter Curtis and produced in association with the Natural History Museum in London. Bulldog will also manage licensing for Nurture’s classic Dinosaur Roar! property.

Bulldog Licensing will build on the foundations put in place by Nurture Rights since the recent launch of The World of Dinosaur Roar!, targeting both retailers and licensees across the UK and Ireland. Its initial category focus will be on apparel, accessories, stationery and gifts, with the first merchandise predicted to hit retail from spring 2018. The appointment of Bulldog follows the announcement of Golden Bear as master toy licensee.

Rob Corney, group managing director, Bulldog Licensing, says: “The enormous promise of The World of Dinosaur Roar! is clear from the two significant agreements already announced in publishing and toys. It has enormous promise in the market and we’re extremely excited to be working with Nurture — a truly innovative and forward-thinking company — in building on its success to date.”

Nick Barrington, managing director, Nurture Rights, added: “With licensing and retail interest in The World of Dinosaur Roar! growing at an extraordinary pace, we were keen to appoint a licensing agent that could both manage and build on that interest. Bulldog has the wide-ranging experience, the contacts and, above all, the excellent reputation we required. We are looking forward immensely to working with Rob Corney and his team.”

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