Obituary: Chris Protheroe

Published on: 7th January 2013

Chris Protheroe, CPLG’s president and group managing director, passed away peacefully on 28th December 2012 aged 54, after losing his battle with cancer.

Chris was an extremely well-known and much-loved personality in the licensing industry. He spent his early years working for BBC Worldwide, Marvel, Yorkshire TV, Penguin Books and Sony Signatures, where he ran the very successful European licensing programme for FIFA World Cup 1998.

In July 1999, Chris joined CPLG as head of sport, managing the licensing programmes for Euro 2000 and FIFA World Cup 2002, and continued to grow CPLG’s sports division to include representation of the major UK governing bodies and national football, cricket and rugby teams as well as the home of golf, St Andrews Links. In recognition of his successful growth of CPLG’s sports business, Chris was promoted to CPLG’s president and group managing director in 2010.

Of all the many attributes that Chris possessed, he will be remembered fondly for his warmth and sense of humour (and colourful socks which reflected his positive and optimistic approach to life). Chris also mentored his staff and colleagues, supporting them to think creatively in their approach to licensing and to grow professionally and personally. His death is a sad loss for his family, friends and colleagues.

The family has requested no flowers, but donations may be made to Princess Alice Hospice. Please contact CPLG for further details at

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