Ocado set to double non-food offering

Published on: 26th February 2013

Ocado is ready to double its non-food SKU count by the end of 2013, as it works to diversify its range and gain shoppers from rival retailers.

The company will increase its non-food offering to 15,000 lines and launch a line of dedicated non-food websites later this year.

The initiative is part of chief executive Tim Steiner’s plans to grow Ocado “from a supermarket to a hypermarket”.

Steiner will decide which website to launch first from the pet, baby or toy departments.

The number of SKUs per site will initially be equivalent to a high street specialist store, before a range is developed that will replicate an out-of-town warehouse.

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