LICENSING NEWS

Oddbods signs year-long partnership with National Express

Published on: 22nd February 2018

One Animation has partnered with National Express to bring the antics of Oddbods to passengers across the UK.

National Express passengers will have access to over 200 minutes of Oddbods content via the award-winning on-board entertainment system, Vuer. Travellers will also have access to multiple Oddbods activity pages and competitions via The View magazine throughout the year, and from July will have the opportunity to travel in a National Express coach sporting one of the colourful, quirky and lovable characters from the show.

Anabel Higgin, marketing director of One Animation, commented: “Oddbods is a unique property that appeals to kids and parents alike through its rib-tickling slapstick comedy and loveable, highly relatable characters. We’re very excited to be teaming up with National Express to deliver an enhanced, fun-filled Oddbods travel experience to their passengers, both young and old.”

Charlie Bailey, national partnerships manager at National Express Coaches, added: “We are delighted to announce the addition of Oddbods to the Vuer content stable to ensure that journeys on our coaches even more enjoyable than ever before.”

The one-year deal begins in February 2018 and will see Oddbods featured in various promotional content formats from National Express including print, social media and Vuer app integration.

RECENT ARTICLES

Asia-Europe spot rates head for $20k as new China Covid problem unfolds

The MadeForMums Toy Awards 2021 are now open for entry

Jeremy Pateman joins toys2market

Little Baby Bum launches on BBC iPlayer creating wider platform for Little Tikes range

KidsKnowBest expands research team and appoints new strategy director

Licensing Expo Virtual 2021 confirms further top tier exhibitors

Plans revealed for Mattel Adventure Park

Friday Blog

China crisis…it’s the Friday Blog!

Moose Toys unveils ‘biggest boys brand to date’ with new Akedo franchise

Hornby reveals full year results