NEWS

Off the Hook hits the runway at London Kids Fashion Week

Published on: 21st February 2019

Spin Master attended the prestigious Mini Mode event at St Mary’s Church, Marylebone.

The company’s new collectible doll brand Off the Hook enjoyed a prime spot backstage in the buyers lounge, where it entertained young fashionistas with its own Mini Catwalk display.

Attendees and models enjoyed creating stylish outfits and ‘walking’ with the new fashion doll range, while lucky VIP visitors across both days received a doll in their Mini Mode goodie bag.

Off the Hook also enjoyed a successful Twitter Party during the runway show, which saw around 6m timeline deliveries throughout the hour-long event. Top mum bloggers discussed the doll range along with their children’s sense of style, whilst posting pictures of their children’s Off the Hook fashion creativity.

The event was also attended by a number of young vloggers who also enjoyed playing with and filming around the display.

Speaking about the weekend’s activities, Charlotte Yates, marketing manager Spin Master UK, commented: “We were delighted to be invited to join in the fun and excitement of London’s Kids Fashion Week and thrilled at how well received Off the Hook was by arguably the UK’s most stylish youngsters. As well as enjoying some fantastic exposure, the event has opened doors and discussions for more exciting opportunities for Off the Hook so be sure to watch this space.”

RECENT ARTICLES

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign

Golden Bear reports exceptional sales for Curlimals range

Exclusive: Talking Shop

Exclusive: Focus on Tech Toys & Gadgets

Trends UK celebrates 20th Anniversary at British Grand Prix

Tonies launches George adventures for Peppa Pig fans

Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy