The new collection includes all 20 clubs from the Premier League and features 469 trading cards.
The eagerly anticipated Official Premier League Adrenalyn XL Trading Cards have landed. Panini is taking on the brand for the first time and is proud to present the first Adrenalyn XL Trading Card Collection under the Premier League brand. The new, official trading cards hit shelves on 5th September and features the Premier League’s top talent.
The collection features 469 trading cards plus 26 limited edition cards. Collectors can activate their cards in the free to download Adrenalyn XL app and trade and compete with their friends.
Collectors can boost their collection when the starter pack hits shelves on 12th September. This includes a collector’s binder, game board, mini checklist, 24 trading cards, a magazine game guide and two limited edition cards. Starter packs are priced at £6.99 RRP and packets, which include six trading cards each, are priced at £1.00 RRP.
Mike Riddell, managing director of Panini UK commented: “We are incredibly excited to launch Premier League Adrenalyn XL trading cards and are investing in an unprecedented marketing campaign which will take the UK by storm. This launch is a major milestone in our worldwide partnership with the Premier League. We have spent a considerable amount of time researching the content, look and feel of the collection.”
Panini will be working with key influencers and activating on its own social channels. There will be magazine cover mount activity and a nationwide schools sampling campaign in addition to a Premier League Adrenalyn XL tour kicking off in late September. Panini will also be working closely with Premier League clubs and grass roots football clubs across the UK and Ireland and there will be investment at retail across a broad range of sales outlets.