The company is also set to roll out a mentor programme for retailers and consumers.
Make It Real has a host of experience-based prizes to run throughout 2017 around its licences, Animal Jam and Disney.
Designed to help sell through these already high profile properties, Oliver Williams commented: “The new lines have been phenomenally well received in Hong Kong and we are delighted to be showing at London for the first time. Comments such as ‘the best packaging we have ever seen on a craft line’ from a national buyer are a great validation of the effort that has gone into the product both inside and out. Now we will be rolling out our dream mentor programme, with opportunities for retailers and consumers alike”.
Make It Real will be located at Gallery 162 at London Toy Fair.