Start Licensing, has been appointed to drive the licensing and merchandising programme in the UK and Ireland, and to advise on the brand’s global campaign.
Ian Downes head of the Start Licensing Agency, said: “The potential for this favourite pre-school property is self-evident and we are therefore looking forward to souping up the licensing drive and taking Olly to a much wider audience. We believe that Olly is unique in the preschool arena and after three years of growing awareness and great ratings on Milkshake and Cartoonito, it is time to capitalise.
Another development has seen Simon Spalding join the board as a non-executive director. He has experience of licensing and marketing roles at Hasbro, Dreamworks and Fremantle.
Henry Becket, chief executive, said: “We are thrilled to have someone of Simon’s profile and professionalism on board, as we seek to expand our business both here and overseas. With a growing footprint and an increasing number of partnerships around the world, we need to bring on board new and highly capable talent. We are very confident that Ian Downes, too, will have a huge effect on our UK business.”