The brand has landed a YouTube channel and will see increased licensing activity.
Little Dot Studios is set to develop the YouTube channel, which is only the beginning of new deals for the CGI-animated pre-school property.
Further digital growth will see the brand make its first foray into the US market with distributor AWOL Animation, which has sold seasons one and two of the show to Houghton Mifflin Harcourt’s new interactive SVOD learning app, Curious World.
Milan’s European Television Services will increase Olly’s licensing reach in key EMEA markets. The company also manages eOne Family brands Peppa Pig and Ben & Holly.
65 episodes of Olly the Little White Van currently already air in more than 40 countries, and the property was given the go ahead for an additional two seasons at the end of last year.