Olympics merchandise sales picking up

Published on: 16th July 2012

Despite the lack of sunshine, toy sales are starting to pick up again, driven by impulse purchases at low price points – a turnaround against trends noted in late 2010 and 2011.

NPD expects toys sales to get back to positive figures during the Summer months. Even if sales of Outdoor Toys are strongly impacted to date by record levels of rain, sales of Olympics’ merchandise have started to build up.

The license has reached the Top 10 for the first time in week 26 with over £325,000 worth of merchandise, an increase of 21% of the previous week.

(Source: NPD Retail Tracking service covering 78% of GB toy sales)


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