OnBuy.com, the UK alternative to Amazon, is offering sellers an early Christmas present as it launches a major TV campaign that aims to make the brand a household name.
Sellers who sign up by the end of December will get the whole of 2018 fee-free. OnBuy sellers normally pay a subscription fee of £19 a month but, after the fee for December has been paid, this is being reduced to zero for the duration of 2018, as part of this one-off package.
It comes as the UK marketplace signs a deal with ITV for prime-time slots on all its channels across Christmas and New Year, with further TV advertising planned with ITV and Sky during 2018.
The Christmas campaign, launched on December 18th, will reach at least 20m UK households across ITV 1, 2, 3, 4 and Be. OnBuy advertising will be featured in key prime-time movie slots over the festive season, including ET and Harry Potter on Christmas Day. The 20-second ad will focus on OnBuy’s “Get On It!” message, encouraging shoppers and sellers alike to visit OnBuy.com to see its offers and deals.
OnBuy launched in November 2016 to provide a credible UK alternative to Amazon and now has more than 2m product lines. December has been the busiest month ever for OnBuy, which is on track to have half a million visitors during the month. The new platform offers some of the best deals for shoppers available anywhere online, thanks to its reduced commission fees for sellers which translate into lower prices for consumers.
Cas Paton, MD, said: “We are really excited to be launching our Christmas campaign that will put OnBuy in front of tens of millions of people and make OnBuy a household name.”
He continued, “People in the industry have been talking about us for the past year and this is the next big step in our growth that will confirm us as a major UK brand that is the alternative to Amazon. Now is the time to sign up! We see this campaign as the springboard to even bigger things in 2018, as OnBuy continues to expand its reach.”
Retailers from small specialist outlets to major household names are discovering the value of selling with OnBuy, and a number of high-profile sellers are now using the platform, including World of Books, the fourth fourth largest Amazon seller in Europe, and Vivo Technologies, Amazon’s seventh biggest seller, which trades as Electroworld and Thinkprice. OnBuy prides itself on partnership with its sellers and will never compete against them.