OnBuy.com, the UK alternative to Amazon, has launched a major TV campaign with the aim of making the brand a household name.
The Christmas campaign will reach at least 20m UK households across ITV 1, 2, 3, 4 and Be. OnBuy advertising will be featured in key prime-time movie slots over the festive season, including ET and Harry Potter on Christmas Day.
The 20-second ad focuses on OnBuy’s ‘Get On It!’ message, encouraging shoppers and sellers alike to visit OnBuy.com.
OnBuy launched in November 2016 and now has more than 2m product lines. The retailer is on track to reach half a million visitors during December, as Christmas shoppers take advantage of its deals – OnBuy’s reduced commission fees for sellers translate into lower prices for consumers.
Cas Paton, managing director of OnBuy, commented: “Our Christmas 2017 advertising campaign marks another milestone for OnBuy and we are excited about tens of millions of people learning more about the brand. We have been steadily growing throughout 2017 and this campaign is the next big step up that will make OnBuy a household name. It’s a very exciting time for OnBuy and we see this as the springboard for even bigger things in 2018.”