NEWS

Online registration opens for Licensing Week Virtual

Published on: 20th May 2020

Execs spanning Activision Blizzard, Sesame Workshop and more will speak at the inaugural digital event.

Registration opens today for Licensing Week Virtual, a five-day online event taking place from 15th-19th June and organised by the Global Licensing Group and industry trade association Licensing International, the week’s official sponsor.

Packed with content from all corners of the industry, including a virtual expo floor and educational offerings, Licensing Week Virtual is free to attend. Delegates can tune in to presentations live or stream them on demand for a further seven days.

Going live in just over four weeks’ time, senior execs from Activision Blizzard, NFLPA and Sesame Workshop are among those confirmed to speak on the programme, which will feature fireside chats, panels, webinars and live keynotes.

With more than 30 sponsors on board, including ViacomCBS and Sega of America, the global licensing industry has been quick to show its support for Licensing Week Virtual, the first in a series of digital events being curated by the Global Licensing Group and Licensing International in 2020.

“Given the time we have had to create and curate Licensing Week Virtual, we couldn’t be happier with the quality of the content or the support we have received so far from brands, licensees, retailers and creatives,” said Anna Knight, vice president, Global Licensing Group, Informa Markets. The work that Sesame Workshop is doing to support families through the pandemic is exemplary and I can’t wait to hear Scott Chambers tell us more about it. While traditional sports may be taking time out, the branding power of athletes has never been stronger and Esports is surpassing all growth expectations thanks to rocketing numbers of spectators watching from home. Sessions from Activision Blizzard’s Daniel Siegel and the NFL Players Association’s Steve Scebelo will provide us with fascinating insight into both of these growing markets.”

The educational conference portion of Licensing Week Virtual will coincide with an online virtual exhibit floor. Similar to the experience of Licensing Expo, attendees will be able to leverage the matchmaking service, ensuring that connections are made and business is done during this productive week.

“We are really excited to be involved with Licensing Virtual Week, where we’ll be hosting our Licensing University on Thursday, 18th June, with a menu of at least seven seminars and presentations that will help attendees sharpen their professional skills and gain insights about licensing and marketing trends from a broad array of executives and analysts,” said Maura Regan, president, Licensing International.

Those interested in taking part in Licensing Week are encouraged to contact Anna Knight at anna.knight@informa.com or Maura Regan at mregan@licensing.org.

For more information on Licensing Virtual Week, click here.

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