Online retailer Shop Direct is to axe 95 jobs

Published on: 26th February 2015

Liverpool-based Shop Direct is to axe 95 jobs as the shift to online trading gathers pace.

The company has briefed affected staff at its Speke, Liverpool and Greater Manchester centres and will conclude theShop-Direct-WORDPRESS redundancy exercise by the end of June when a new system will be introduced linked to its five year strategy of switching almost everything online and away from catalogues.

Alex Baldock, chief executive, said: “While customers want to shop this way, we will serve them.”

Two years ago Shop Direct launched a £100m innovation programme to accelerate its transformation to online trading. This included investing in, and expanding, the use of customer data, ecommerce, IT and its recently-launched luxury brand, Very Exclusive. The latest stage will see the introduction of new IT systems to help it manage and personalise the way products are presented across devices, like phones and tablets.

Alex Baldock added: “We intend to simplify our business so that we continue to thrive in this rapidly changing environment. This is, of course, a tough time for some of our colleagues. I’d like to take this opportunity to say a big thank you to all of our people for their support and commitment as we continue our transformation.”


Breaking News: Rubie’s close to finalising agreement to come out of Chapter 11

Bored? Games? – Festival of Licensing examines the crossover between licensing and board games

Rosie Marshall to head up plaY-room

Messe Frankfurt postpones early Q1 trade shows

Epoch launches Aquabeads TikTok campaign

MadeForMums unveils top 100 toys for Christmas

Barbie 60th anniversary campaign recognised at EMEA Purpose Awards

Posh Paws named as new plush licensee for Sesame Street

Hasbro Happy Hours programme announced for Festival of Licensing

Asmodee announces AsmoFair Part II