Liverpool-based Shop Direct is to axe 95 jobs as the shift to online trading gathers pace.
The company has briefed affected staff at its Speke, Liverpool and Greater Manchester centres and will conclude the redundancy exercise by the end of June when a new system will be introduced linked to its five year strategy of switching almost everything online and away from catalogues.
Alex Baldock, chief executive, said: “While customers want to shop this way, we will serve them.”
Two years ago Shop Direct launched a £100m innovation programme to accelerate its transformation to online trading. This included investing in, and expanding, the use of customer data, ecommerce, IT and its recently-launched luxury brand, Very Exclusive. The latest stage will see the introduction of new IT systems to help it manage and personalise the way products are presented across devices, like phones and tablets.
Alex Baldock added: “We intend to simplify our business so that we continue to thrive in this rapidly changing environment. This is, of course, a tough time for some of our colleagues. I’d like to take this opportunity to say a big thank you to all of our people for their support and commitment as we continue our transformation.”