Online shopping bolsters Christmas sales

Published on: 8th January 2013

Strong growth in online shopping stopped retail sales falling in December, according to the British Retail Consortium (BRC).

Sales in December were up 1.5% compared with a year earlier, while like-for-like sales rose 0.3% (excluding new store openings). Without a 17.8% jump in online non-food sales, total sales would have fallen. However, online retail was still only a small proportion of total sales, accounting for a little over 10%.

Department stores also performed well over Christmas. Debenhams has reported record sales in December, while House of Fraser posted its “highest ever” festive sales. John Lewis also reported a sharp rise in Christmas sales.

Official figures for retail sales in December will be released on 18 January.

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