Ooshies success in Australia shows great opportunity for UK

Published on: 10th January 2017

Since launching in May 2016, over 2 million Ooshies have been sold through Australian retail chains.

ooshies480The success has catapulted Headstart International onto the international playground.

These highly collectible squishy pencil toppers are based on favourite characters from licences such as DC Comics, Marvel and TMNT, and their increasing popularity means they are vying for a position alongside the most recent successful lines. With Limited Edition Ooshies selling on Ebay for upwards of $70, they have the potential to become a global craze.

Ooshies may have only hit the supermarket shelves seven months ago, but Headstart’s creative team are already working on new accessories to accompany the figures, including playsets, which will be quickly developed and distributed around the world.

Headstart recently announced its partnership with Vivid Imaginations, which will be distributing Ooshies across the UK, France, Germany and Benelux. With a comprehensive marketing plan in place for the brand, Vivid aims to make Ooshies as strong a success in the UK as Australia, securing wide distribution across key retailers for spring/summer 17.


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