LICENSING NEWS

Orb Factory and Disney announce partnership

Published on: 25th January 2012

Disney Stickey Mosaics launched at Toy Fair

Multi award-winning Orb Factory range, which is distributed by Treasure Trove Toys has partnered with Disney to extend its Sticky Mosaic range.

The new extension will let kids to create art using numbered templates, foam-backed sticky mosaic and jewel pieces.

The packs have been launched at Toy Fair and include Disney characters Tinkerbell, Cinderella, Ariel and Snow White. Products will extend to both the ‘Mini’ Sticky Mosaics range and to the Jewellery Box range.

Elizabeth Nield, sales and marketing director at Treasure Trove Toys says: “Sticky Mosaics is now Treasure Trove’s most successful branded line with listings nationwide.  Bringing in more users to the brand will be a big focus for us this year and the partnership with Disney will undoubtedly help us to achieve this.  From a trade perspective, this strategic alliance will assure the trade that Sticky Mosaics means serious business in the arts and crafts sector.”

Disney Sticky Mosaics packs will be available from April and prices will start from around £4.99 for ages four and up.

 

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