Orchard Toys has launched its own 3-in-1 app which complements its range and supports efforts to continue raising brand awareness.
The Orchard Toys app was designed by in-house designers, who worked alongside app development team Playucate.
Simon Newbery, managing director at Orchard Toys, comments: “The toy industry is ever-changing, and we recognise that we have to adapt to fit the needs of consumers. More and more, Orchard Toys customers are turning to technology as well as our traditional products. Far from replacing our classic games and jigsaws, we believe the new Orchard Toys app complements our fun learning range.”
The app showcases many of the characters Orchard Toys know and love. It features a choice of eight jigsaws, a memory pairing game and a shape and pattern matching game, each with increasing levels of difficulty. Product testing has been undertaken in schools and nurseries, and feedback has been positive.
The Orchard Toys app is currently being sold on the Apple store, with developments in place to make it available on the Android platform in the near future.