The company branding has been updated in this milestone year for the company.
Orchard Toys’ apple tree logo is recognised by parents and children, and has come to represent a trusted British brand. However, the company felt that the logo needed a more modern and evolved look to bring it up to date.
In tandem with the corporate branding, Orchard Toys has redesigned its packaging to give it a fresh new look and even stronger shelf appeal, whilst still incorporating its distinctive style. Boxes now feature bolder product titles, with consistent messaging and product information on every side of the box to allow four-way merchandising. The back of the box includes educational benefits, cross sells to other relevant products and a guide to extend learning.
In addition to the updated packaging, the company has also redesigned its instruction leaflets, which are now more user-friendly through the inclusion of illustrations in place of some of the text. For those who are keen to just get on and play, there is also now a quick start guide.
Orchard Toys’ managing director, Simon Newbery, commented: “Our redesign brings the Orchard Toys brand right up to date. Our aim was never to make radical changes but to evolve the look and feel of the brand: to freshen it up, make it stand out and feel more modern. We are delighted with the outcome and look forward to hearing what our retailers think”.