Outdoor Toy Awards announces Kidult category

Published on: 20th April 2018

New category introduced for 2018 following NPD data which revealed a healthy rise in the Kidult sector.

The category is defined by the organiser of the event, Toyology’s Stuart Austin, as anything that can be enjoyed by an 18+ year old in the sun, whether with their kids or with their friends.

Stuart commented: “We did think at first it might just be electric scooters and skateboards, or kite buggies and boards, but we’ve had requests from Zorb Ball manufacturers, outdoor pool table distributors and several inflatable outfits asking where they might sit in the category list.”

Toyology has therefore created the new category in the hopes that a multitude of kids’ outdoor toy brands will come on-board.

The awards’ partnership with DC Thompson and social media stars Amazing Arabella and Jaadin the Kid should ensure a decent ROI for entrants, with winners getting an even bigger boost from added publicity and awareness.

To get involved, visit the website at

The entry date is now extended to the 27th April, with the shortlist due to be announced on the 20th May.


Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club


Amazon blames social media for fake reviews

Rubies adds Amelia Fang to its licensed costume portfolio

Tonies adds characters from classic children’s books to range

Wilton Bradley appoints Jeff Goldstein as country manager for the US and Canada

TopBright expands into Europe

Zapf, MGA, Sawdust and Rainbows, Mookie and many more celebrate Loved by Parents wins

More new roles added to the Toy World recruitment section

New Giraffe Insights research: international kids gifting behaviours