New deals have been made as the programme expands in territories across the globe.
With almost three billion global app downloads and a new original animated series on YouTube reaching over 110 million views, Outfit7 is set to showcase the company’s flagship licensed property, Talking Tom and Friends, at its third Brand Licensing Europe show. With a growing licensing programme, Outfit7 expects to debut product from dozens of licensing partners, including 20 signed since the start of 2015.
In the apparel category, the company recently signed a renewal with TV Mania for an assortment of Talking Tom and Friends branded apparel for Eastern Europe. In a deal with Bagdasarov Arnes, fans in Russia will be able to adorn themselves with apparel items while Chen Co. will usher in sportswear, leisurewear and accessories to Korea and China.
Habuba Clip Yadin has also signed on to manufacture an assortment of footwear and accessories including beach/water shoes, slippers and bags. Yadin will also produce electronic toys and outdoor seasonal items such as kites to Israel.
Fans in Russia will also soon see branded food and beverages, thanks to a deal with LLC Melada. Unnati International will bring gifts and novelty items to India. Additionally, through Card.com, admirers across the globe will be able to use Talking Tom and Friends-branded prepaid credit cards.
“We’re thrilled the Talking Tom and Friends licensing program continues to grow with partners around the globe who understand how to represent the fun and playful nature of our brand,” says Iza Login, co-founder and deputy CEO of Outfit7.
Outfit7 is exhibiting at BLE from stand #F065.