Outfit7 expands Talking Tom and Friends global licensing programme

Published on: 9th October 2014

Outfit7 announced at BLE a string of licensing deals for its flagship family brand, Talking Tom and Friends.talkingtom300

The deals span multiple categories including apparel, accessories, back to school, games and puzzles, paper goods and stationery will see the brand further penetrate international retail markets to meet demand merchandise.

Angeles Blanco, senior director of licensing and merchandising at Outfit7’s UK subsidiary, said: “As Talking Tom and Friends continues to attract new fans across the globe, our licensing programme is going from strength-to-strength.

“Thanks to our esteemed licensing agents, Outfit7 is partnering with licensees who understand the demands of local markets and recognise the exciting opportunities the Talking Tom and Friends brand presents to retailers and consumers alike.”

In the US and Canada, T-shirt developer and manufacturer Lotty Dotty will create a range of apparel and accessories. In a deal struck by Bulldog Licensing, Talking Tom and Friends fans will be able to customise their T-shirts by dressing and accessorising their favorite characters.

AA Brands is producing a range of Talking Tom and Friends apparel so fans in Germany, Austria and Switzerland can adorn their favorite interactive characters. In a deal negotiated by Team Licensing GMBH, a range of daywear, nightwear, underwear and swimwear will be available from March 2015. Outfit7 has also struck a deal with AA Brands in France.

In Russia, Icon Promotions has brokered multiple deals with local licensees to bring Talking Tom and Friends branded product to fans. Perfetti Van Melle is producing a range of confectionery fruit jelly sweets, each taking the shape of a Talking Tom and Friends character. The Italian firm will also bring Chupa Chups Chocoballs with a Talking Tom and Friends toy to the Russian market.

Icon has also negotiated an agreement with AST License for a monthly Talking Tom and Friends magazine in Russia. The launch issue will be published this October and will be Outfit7’s first magazine. Additional deals have been signed to bring Russian fans merchandise.

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