LICENSING NEWS

Pac-Man UK TV premiere delivers strong ratings

Published on: 17th January 2014

41Entertainment, Arad Productions and Namco Bandai Games have announced that the premiere performances of Pac-Man and the Ghostly Adventures on Disney XD UK on Saturday 11th January delivered strong ratings with back-to-back launch episodes, ranking as one of the channel’s top rated telecasts in 2014 to date in key demos.PacManGiro9-300

Ratings highlights, based on first episode of double episode launch on Saturday 11th January, 2014, include:

  • Top rated telecast on Disney XD in 2014 to date with kids (4 -15) and boys (4-15)
  • The first episode of Pac-Man at 09:30 ranked Disney XD as the number one kids’ channel in its timeslot with boys 4-15 and 8-12
  • The second episode at 10:00 was also number one, its slot outperforming all other kids channels, with  boys aged 8-12

States Allen Bohbot, CEO of 41e, said: “We are thrilled that Pac-Man and the Ghostly Adventures was the top rated show with kids and boys on Disney XD for the series launch, which is fantastic given the quality of shows on the channel.”

Avi Arad, executive producer, added: “These great ratings confirm what we believed: that fantastic animation and storytelling for this iconic character would connect with kids.”

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