The cuddly bear from Peru beat a shortlist of iconic characters including Super Ted, Aleksandr Meerkat and Wallace and Gromit in the special vote.
Other winners included The Gruffalo, Aardman Animations and Harry Potter.
In the children’s categories Cartoon Network’s The Amazing World of Gumball picked up two BAA’s winning Best Children’s Series and also the children’s jury judged Children’s Choice Award. Astley Baker Davies took home Best Preschool Series for Ben and Holly’s Little Kingdom and Happy Films’ Bookaboo collected the BAA for Best Mixed Media Children’s Series.
The Tale of the Three Brothers, part of Harry Potter and the Deathly Hallows Part 1, picked up the award for best animated sequence in a film.
Gorillaz, the animated band fronted by Blur frontman Damon Albarn, took home one of the public choice awards for best video for their track Stylo.
Bertie Crisp by Francesca Adams – voiced by Kathy Burke, Tamsin Greig and Mark Benton – won in the best short film category.
BAA Director Jayne Pilling said: “At a time when the UK Animation industry faces an uncertain future we have been overwhelmed by the strength and breadth of talent featured in this year’s awards and would like to warmly congratulate all our winners.”
The BAA’s are the only awards to recognise all forms of animation and reward the work of both new and established animators for short films, animated graphics for film and television, children’s series, music videos and commercials.