The new shop will feature a range of products, from collectibles and gifts to books, souvenirs and toys.

Portobello Road has become home to the newest Paddington shop. Open until September, the new Paddington pop-up will be open from 10am to 6pm, seven days a week, and will feature a range of products from collectibles and gifts, to books, souvenirs and toys.

Paddington himself visited the pop-up on Saturday 23rd June, posing for pictures and meeting his fans.

Paddington is an iconic British brand, and this year is celebrating 60 years since the first publication – A Bear Called Paddington – hit the shelves. With his friend Mr. Gruber’s antique shop just around the corner, Portobello Road is a natural place to host the new shop.

The Paddington pop-up shop is located at Paddington at Portobello, 230 Portobello Road, London, W11 1LJ.