LICENSING NEWS

Paddington to partner with Subway

Published on: 1st November 2017

The new Subway Kids’ Pak campaign will target families, offering six different Paddington pencil toppers to collect.

The new campaign launched this week in the UK and Ireland to tie in with the highly anticipated Paddington 2 movie.

Following the success of the first Paddington film, the latest instalment of Michael Bond’s famous bear opens in UK cinemas on 10th November 2017.

The deal was developed by the Subway brand and The Copyrights Group, a Vivendi Company, rights holders of the Paddington brand.

Also released this week to tie in with the movie release is Paddington Run, a game developed by GameLoft, Studiocanal, and The Copyrights Group, three Vivendi companies.

It has also been rumoured that Paddington will feature in the highly-anticipated Marks and Spencer Christmas advert.

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