Pam Kaufman becomes president and CEO of international markets at Paramount

Published on: 1st August 2022

In her new role, Pam Kaufman will lead international business, including global consumer products and experiences.

The newly created role reports into Bob Bakish, president and CEO of Paramount. Pam Kaufman has led the global consumer products business for the Nickelodeon brand since 2018 and now effectively replaces Raffaele Annecchino, who is stepping down as president and CEO of Paramount International Networks, Studios and Streaming.

In her expanded role, Pam will be responsible for driving the growth of Paramount’s international business across six continents, including broadcast and cable networks, streaming and studios. She will continue to be based in New York and will travel frequently to the studio’s offices around the world.

Pam Kaufman will work closely with Paramount’s international leadership team, as well as the global content and streaming organization. She will will be tasked with overseeing the continued international rollout of Paramount+ and Pluto TV, which recently launched in the UK.

Alongside these duties, Pam will maintain her current responsibilities overseeing the studio’s consumer products and experiences organization.

In her role as president of global consumer products and experiences for Paramount, Pam oversaw worldwide product and business development, marketing, franchise planning, creative strategy, retail sales and consumer insights for all brands in the portfolio. Prior to this, she served as president of consumer products and chief marketing officer for Nickelodeon

Bob Bakish commented: “Pam has been the strategic force behind growing and expanding some of the most iconic global franchises and properties in entertainment. She is a proven and trusted, visionary leader who has transformed our consumer products organization by driving innovation and operating as a global business. Pam is uniquely qualified to lead our international business as we expand and diversify our worldwide footprint and accelerate Paramount’s transformation to operating with a truly global approach.”

Pam Kaufman added: “I am honoured to take on this role at such a pivotal time for Paramount’s international business. I know firsthand the global strength of our brand portfolio, and I look forward to working with Bob and the incredible International team as we continue pursuing our global growth strategy, investing in key partnerships, furthering our push into mobile and digital platforms in new markets, and operating as one team globally.”


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