Pam Kaufman joined by Gary V for Licensing Expo keynote

Published on: 5th May 2022

Serial entrepreneur and world renowned NFT expert, Gary Vaynerchuk, and Pam Kaufman, president of Paramount, will explore the opportunities in the crossover between licensing and digital collectibles. 

Licensing Expo, produced in partnership with industry trade association Licensing International, has revealed that Paramount and VaynerMedia, two of the world’s largest and respected brands in the entertainment and NFT industries, will be delivering the opening day keynote. Slated for May 24th, at the Mandalay Bay Convention Center, this highly anticipated panel brings together the most respected visionaries in the industry for trend-driven presentations.

“We are so excited to share the news that Gary and Pam, two of the world’s most respected experts in their fields, will address the Licensing Expo community to discuss what’s next for our dynamic industry – this will be a once-in-a-lifetime opportunity that you won’t want to miss,” commented Anna Knight, SVP of the Global Licensing Group, organizer of Licensing Expo.

Pam Kaufman, president of Consumer Products and Experiences for Paramount, and Gary Vaynerchuk, chairman of VaynerX, the CEO of VaynerMedia and the creator and CEO of VeeFriends, will discuss the opportunities that lie ahead for the $292b licensing industry. The pair will arm the audience with key takeaways and take a peek into how our connected world will impact the business of brand licensing.

“Brand extension and the burgeoning digital space are a perfect match; there are so many opportunities for IP owners to engage with consumers in ways we couldn’t even have fathomed a few years ago, like NFTs,” added Anna Knight, “Technology is a game-changer for the licensing industry, catalyzing new ways for brand owners across categories to meet consumers across the globe on whatever platform they’re on and create new revenue streams.”

“We are thrilled to share this keynote presentation with the licensing community,” said Maura Regan, president of Licensing International. “Pam and Gary are innovators in their fields, and their expertise and insights will inspire the Licensing Expo audience, driving the business forward.”

The opening keynote panel – The Power of Possibilities: What’s Ahead for Licensing – will  take place in the Licensing U Theater on May 24 from 2-3 pm.

Following the opening keynote address, executives from Falcon’s Beyond, Robert L. Ward, Moonbug and Bay Laurel Advisors (moderator) will deliver the 2nd Day Keynote on May 25th in a panel held from 12–1 p.m. The expert-led discussion will explore From Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment. You can read more about Licensing Expo’s speaker line up here.

Pam Kaufman oversees the global Consumer Products business at Paramount, representing well over $5.5b in worldwide retail revenue, and Experiences including Gaming, Broadway, Themed Entertainment, VidCon and Live Tours. She has oversight of worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales and consumer insights. Pam also oversees the company’s NFT creations, in a collaborative cross-functional effort driven by Consumer Products.

Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behaviour.



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