Will head global consumer products for all Viacom Media networks and filmed entertainment brands worldwide.

Viacom has named Pamela Kaufman to the new role of president, Viacom/Nickelodeon Global Consumer Products, with global oversight of the consumer products business across Viacom Media Networks including Nickelodeon, MTV, Comedy Central, BET and Paramount Pictures.

She will lead worldwide licensing and merchandising and provide strategic focus on maximising Viacom’s portfolio of brands and franchise properties, including Nickelodeon’s Paw Patrol, Teenage Mutant Ninja Turtles and SpongeBob SquarePants, MTV’s Jersey Shore: Family Vacation, Comedy Central’s South Park, Paramount Pictures’ The Godfather and Grease, among others. She will report to Cyma Zarghami, president of Nickelodeon, and David Lynn, president and CEO of Viacom International Media Networks.

A Nickelodeon veteran, Pamela previously served as president of Consumer Products and chief marketing officer for Nickelodeon, overseeing both business and franchise strategy for Nick’s multi-billion-dollar global consumer products business. The force behind some of Nickelodeon’s most iconic and long-lasting franchises including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Paw Patrol, her vision and commitment to brand-building has led to ground-breaking partnerships and a winning consumer products portfolio across all retail aisles and classes of trade.

Bob Bakish, president and chief executive officer of Viacom, commented: “Expanding and diversifying our consumer products businesses around the world is a key strategic initiative that will help drive Viacom’s future growth. The exceptional leadership and vision Pam has demonstrated at Nickelodeon make her a natural fit for this exciting new position, and her appointment will accelerate our efforts in building this important global business.”