The partnership is putting on a Angry Birds lookalike contest.
As part of its co-branding initiative with the much-awaited Angry Birds movie, Panasonic has devised a competition for European consumers. The challenge entices people of all ages to take part in an Angry Birds lookalike contest for a chance to win a family holiday to Croatia.
The characters that feature in the Angry Birds movie – Red, Chuck, Bubbles, Bomb, Matilda, Hal, Terence and their friends – are all highly colorful with fantastic theatrical expressions, making them the ideal focal point for the co-branded competition.
To enter, participants must upload a photograph of themselves as a lookalike of one of ten favorite Angry Birds movie characters to a dedicated competition website.
The competition is being supported by a wide range of POS materials to be used in stores in 30 European countries as of mid-May. All Panasonic/Angry Birds co-branded, attention-grabbing POS materials feature the highly colorful film characters alongside the Panasonic logo and images of Panasonic batteries, as well as a call to action for the competition. Packaging for Panasonic batteries is also being decorated with the Angry Birds theme, with different types of batteries featuring a different film character.