LICENSING NEWS

Panini and Epic Games partner on Fortnite

Published on: 21st March 2019

The new partnership will see a range of Fortnite trading cards and stickers launched. 

The new Fortnite-branded collection will include trading cards and sticker albums, which will be regularly updated to keep pace with the game’s continually evolving concept. The collections will feature characters from Fortnite, as well as various backgrounds, screen grabs and items (including weaponry) that are featured in the game.

”Fortnite collectibles represent a significant opportunity for Panini’s worldwide retail network, as consumers actively engaged in the game – and Panini’s core collectors – are of a similar profile,” explained Panini’s group licensing director, Peter Warsop. “Given our heritage of engaging fans all over the world, and the synergies that exist with Epic Games, we are excited to bring Fortnite trading cards and sticker collections to the marketplace. We are confidently predicting widespread and continuous purchasing activity at the highest levels throughout the campaign. We feel privileged to be selected to work on such a high-profile franchise, and look forward to working alongside Epic and IMG to create a remarkable selection of products.”

Launching imminently, the trading cards and sticker albums will be phased into the majority of Panini’s territories and will be available via its global distribution network of more than 1m points of sale.

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