The 2018 FIFA World Cup Russia Official Adrenalyn XL Trading Card Collection is now available.
Panini, a brand synonymous with football, will be launching the official Trading Card Collection to commemorate the event, which will kick off on Thursday 14th June and culminate in the final game on 15th July.
The exclusive trading card game, based on this exciting event, will include striking imagery and action shots of the world’s best footballers. Collectors will have the chance to get involved in the tournament with all the player images, statistics, bios and special info for the competing teams. Collectors can manage their virtual binder online using the codes on the backs of their cards, compete against other players and friends around the globe.
There are 468 cards to collect including categories such as Teams, Fans, Power Up, Rare and Extra Rare. Collectors can kick-start their collection with a starter pack which includes a collector’s album, 18 trading cards, a game board, magazine game guide and a limited edition card.
Starter Packs are priced at £5.99, with Trading Card Packets priced at £1.50.
The trading card collection will be backed by a multi-channel marketing campaign including TV advertising, an integrated digital campaign, cover-mount activity with Strike-It Magazine, press and web advertising, nationwide sampling and national and regional newspaper activity. The collection will also be backed by investment at retail across all key listings.