LICENSING NEWS

Panini launches Fifa 365 Adrenalyn XL 2018

Published on: 4th September 2017

Following the success of the previous editions, Panini presents the new PF365 trading card game.

The Panini Fifa 365 Adrenalyn XL 2018 collection has special features and original content, including all the top clubs and players, with exclusive sections and special cards to celebrate the top world stars, new artwork and a new online challenge by inserting the code on the card’s backs.

There are a total of 459 cards in the collection with lots of special, foil, and transparent cards for collectors to keep their eyes peeled for. Collectors can kick start their collection with a shiny gold starter pack including a collector’s album, game board, 18 trading cards plus a limited edition card. Collectors can activate their cards in the online challenge, and there’s also an online binder contest where winners can receive a set of wireless Bluetooth headlines.

The collection is being backed by a heavy-weight TV advertising campaign and a multi-channel marketing campaign, including digital and print advertising, cover mounting, and nationwide sampling.

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