LICENSING NEWS

Panini launches first Warhammer sticker collection

Published on: 13th April 2022

The Warhammer 40,000: Warriors of the Emperor collection features 204 stickers and 50 Hero Cards with buildable box.

Panini UK is launching its first Warhammer collection: Warhammer 40,000: Warriors of the Emperor.

The collection features 204 stickers and 50 Hero Cards with a buildable box and a double-sided pull-out Space Marines Armoury poster which allows collectors to delve into the 41st Millennium where, driven by war and assaulted by the foul forces of Chaos, Xenos, Daemon and Traitors emerge from the darkness to prey upon the Imperium.

Collectors can also find Limited Edition Cards inside Starter Packs, Multipacks and Multi-sets: Callidus Assassin (inside Starter Packs and Multi-sets);Vindicare Assassin (exclusive to Games Workshop Starter Packs); Culexis Assassin (inside Multipacks and Multi-sets); Eversor Assassin (inside Multipacks and Multi-sets) and Inquisitor Eisenhorn (inside Multipacks and Multi-sets).

The launch is being supported with a widespread album sampling campaign across mass-market retail and targeting core Warhammer fans with activations across Warhammer World, Warhammer stores and the Warhammer Escape Room.

There is also heavy investment in a digital marketing campaign and across key social channels. Panini UK has secured broad distribution across key grocers, e-commerce, toy and newstrade retailers with in store point of sale to support the launch. Impactful FSDU placement has been secured in key Grocers such as Co-Op, Sainsbury’s and Asda and listings in key toy retailers such as Smyths and Toymaster.

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