Panini launches UEFA Euro 2020 Tournament Edition official sticker collection

Published on: 23rd March 2021

The eagerly anticipated official sticker collection, featuring the best of European football, is on sale from Thursday 25th March.

As Euro 2020 approaches, Panini has announced the launch of the UEFA Euro 2020 Tournament Edition official sticker collection. The new 678 sticker collection features statistics and fun facts fans. All 24 qualifying national teams are represented and, for the very first time, 23 players are featured for each squad. There are special stickers covering every aspect of the competition, with information about the host cities and the history of the tournament.

Chris Clover, head of marketing – Sport at Panini UK and Ireland, commented: “The sense of anticipation for our UEFA Euro 2020 Tournament Edition official sticker collection is huge.”

Fans can kick-off their collection with a starter pack, which includes a sticker album plus 26 stickers, while collectors can also treat themselves to a premium edition hardback album. The Panini Euro 2020 Sticker Album collection will once again be supported by a digital version, presented by Panini and Coca-Cola. The unique codes available in the Euro 2020 Panini sticker packs can be redeemed for free digital stickers. The Panini album digital app can be accessed at and offers users the chance to collect 11 players from each of the 24 participating teams, with the chance to collect 24 Fan Stickers for swaps by Coca-Cola. Those who manage to complete their entire Panini 2020 digital album will also have the opportunity to participate in a random prize draw.

Chris Clover added: “Panini sticker collections are the sparks that ignite fan excitement for international football tournaments, and this year will be no different. We have created a fantastic product which our collectors will have great fun swapping and completing, and will want to treasure and keep over time.”

The collection will be supported by a multi-faceted marketing strategy including a heavyweight TV and digital campaign, a national newspaper promotion, nationwide sampling initiatives, print advertising as well as a dynamic social media campaign. There will also be investment at retail across key listings.

For more information, visit


Hornby reports encouraging group sales

Exclusive: NPD insight – how will 2020 shape 2021?

Exclusive: Geomagworld – making the difference

Scrabble words beamed onto landmark buildings

Hammerson crowd checker tool

Hammerson confirms talks over sale of UK retail parks

Sutikki welcomes trio of new hires to leadership team

Planeta Junior named CP licensing agent for Love, Diana

Midco Toys opens doors to new Burton store

Exclusive: Suppliers discuss support for retail reopening

Obituary: Terry Stephens