Panini launches Union J sticker collection

Published on: 7th February 2014

Panini has announced the launch of its Union J sticker collection and details of the marketing campaign to support it.unionj300

This brand new collection from Panini features imagery of the boy band. There is also a pull‐out wall chart of the band along with rainbow foil and glitter stickers. The collection is made up of 200 stickers, which includes 40 special stickers. Fans can get their collections going with a starter pack, which includes an album and 31 stickers.

Jess Tadmor, head of marketing at Panini UK, said: “We are delighted to be working with Syco Entertainment and proud to be releasing the first official Union J sticker collection. We have a fantastic marketing campaign, and the reception from retail and promotional partners has been really strong. Union J have a huge fan base and we’re confident the sticker collection will go down a storm.”

The collection launch will be backed by a multi‐channel marketing campaign including national voucher activity, nationwide sampling, an integrated press and advertising campaign, cover‐mounting on key teen titles and investment at retail across key listings.

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