NEWS

Panini launches Union J sticker collection

Published on: 7th February 2014

Panini has announced the launch of its Union J sticker collection and details of the marketing campaign to support it.unionj300

This brand new collection from Panini features imagery of the boy band. There is also a pull‐out wall chart of the band along with rainbow foil and glitter stickers. The collection is made up of 200 stickers, which includes 40 special stickers. Fans can get their collections going with a starter pack, which includes an album and 31 stickers.

Jess Tadmor, head of marketing at Panini UK, said: “We are delighted to be working with Syco Entertainment and proud to be releasing the first official Union J sticker collection. We have a fantastic marketing campaign, and the reception from retail and promotional partners has been really strong. Union J have a huge fan base and we’re confident the sticker collection will go down a storm.”

The collection launch will be backed by a multi‐channel marketing campaign including national voucher activity, nationwide sampling, an integrated press and advertising campaign, cover‐mounting on key teen titles and investment at retail across key listings.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Geoff Sheffield joins The Entertainer

Argos to reopen 140 of its standalone stores

Kids@Play completes move to new site

Hong Kong extends visitor travel ban by three months

Bandai readies for relaunch of Harumika

Playmobil reveals latest Back to the Future toys

Kids India 2020 has been cancelled

Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening