Panini releases UEFA Euro 2020 Adrenalyn XL 2021 Kick Off collection

Published on: 17th February 2021

The UEFA Euro 2020 Adrenalyn XL 2021 Kick Off official trading cards collection will be on sale from Thursday 18th February.

Panini kicks off UEFA Euro 2020 with a brand-new collection, which is the only official trading card collection of the tournament. The UEFA Euro 2020TM Adrenalyn XLTM 2021 Kick Off official trading cards collection is on sale from Thursday this week; a completely new collection of 405 high-quality trading cards, featuring new images, updated squads, every qualified country and their players, their national shirts and a few surprises.

The Adrenalyn XL collection includes spectacular cards featuring European and world champions, with options such as glow-in-the-dark cards and cards with a mirrored finish, plus what Panini has described as its most mysterious cards ever – the Secret Heroes cards.

Collectors can kick-start their collection with a starter pack, which includes two trading
card packets, three Limited Edition cards, a binder, game board and magazine game guide. Each packet also includes a card with a code that provides a free virtual pack of eight cards. Starter packs are priced at £4.99 RRP and Trading Card packets (containing eight cards) are priced at £1.80 RRP.

The collection will be supported by a multi-faceted marketing strategy including a heavyweight TV and digital campaign, a national newspaper promotion, nationwide sampling initiatives and print advertising, as well as a dynamic social media campaign. There will also be investment at retail across key listings.

For more information, visit

The Adrenalyn XL collection is shortly to be joined by Panini’s UEFA Euro 2020 Tournament Edition official sticker collection, details of which are set to be announced soon.


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