Panini reveals Official Licensed FIFA World Cup Sticker Collection details

Published on: 4th April 2014

Panini has been creating FIFA World Cup sticker albums since 1970 and has been granted the exclusive rights to produce and sell the official sticker album, collectable trading cards and trading card game for the tournament.

Panini offers the only 2014 FIFA World Cup sticker album for the event. The collection features all 32 teams. Collectors will find special glitter stickers featuring badges, official emblems, the official FIFA World Cup trophy and Brazuca stickers, a Panini-dedicated sticker. There are 640 stickers to collect including 40 special stickers. Starter packs include an album and 31 stickers.

Panini’s multi-channel marketing campaign includes TV advertising, cover-mount activity, press and web advertising, an integrated digital campaign, nationwide sampling as well as national and regional newspaper activity. Sampling collectors through national press and at retail will amass into millions of sticker albums being placed into the hands of potential collectors.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Timing in life is everything…it’s the Friday Blog!

London Toy Fair

BTHA releases update on London Toy Fair

The Very Group reports strong annual revenue growth

Big Potato launches P for Pizza

Thames & Kosmos expands Kids First range

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual