Panini has been creating FIFA World Cup sticker albums since 1970 and has been granted the exclusive rights to produce and sell the official sticker album, collectable trading cards and trading card game for the tournament.
Panini offers the only 2014 FIFA World Cup sticker album for the event. The collection features all 32 teams. Collectors will find special glitter stickers featuring badges, official emblems, the official FIFA World Cup trophy and Brazuca stickers, a Panini-dedicated sticker. There are 640 stickers to collect including 40 special stickers. Starter packs include an album and 31 stickers.
Panini’s multi-channel marketing campaign includes TV advertising, cover-mount activity, press and web advertising, an integrated digital campaign, nationwide sampling as well as national and regional newspaper activity. Sampling collectors through national press and at retail will amass into millions of sticker albums being placed into the hands of potential collectors.
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