Panini strives to meet overwhelming Premier League sticker demand

Published on: 20th January 2021

Despite current restrictions, sales of the new official Premier League sticker collection are even out-performing the hugely successful 2020 collection.

Panini UK has been taken aback by the demand for the brand new Premier League Official Sticker Collection 2021. Customers in some parts of the country have been finding it difficult to lay their hands on the sticker packets, especially in Leeds and Birmingham where Leeds United and Aston Villa fans in particular have been embracing the collection as the perfect antidote to lockdown and not being able to see their team play in the flesh.

The Panini Premier League 2021 Sticker Collection has already established itself by a distance as the fastest selling collectible currently available inthe UK and Ireland, with fans both young and old enjoying both the quality of the new album, the stickers (including plenty of shinies) and the amount of detail included for each team. As well as collections providing an ideal lockdown hobby, many are finding the sticker packets the perfect reward for children who work hard at home school.

Panini UK is working hard behind the scenes to get more sticker packets into the country as soon as possible to meet the demand, and more stock available on the online store.

Mark Hillier of Click Distribution, Panini’s official UK distributor of the new sticker collection, commeted: “It is good to see how so many of our retail partners have adapted to the restrictions and are selling full boxes and the higher priced SKUs through their online capabilities and click & collect. I know Panini is doing all it can to feed the demand; many millions more packets are currently being produced and should be with us very soon now.  There are still a lot more marketing initiatives to happen yet, which will only create more demand, so we are urging our customers to place orders now so we can get stock to them just as soon as it arrives.”

Starter packs, priced at £3.99 include an album which is packed full of facts, stats and analysis, plus four sticker packets. Individual packets cost 70p and contain five stickers.


Rising cost of living sees retail footfall slump

Melton Toys closes after 12 years in business

Eolo Toys launches Supermasked Stretch Tech Figures

Good weather window results in early start for Light Fund Charity Swim

Hey Duggee set for first live UK tour

Rowan Atkinson immortalised in special Beano comic strip

MGA names Mehran Ravanpay EVP of global manufacturing and supply chain

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up